“I want a story.”
This mini-piece on the NYTimes Online touts a retrospective picture book on the movie posters of Bill Gold who, when confronted with the posters he was seeing made by everyone else said, “I don’t want to just do a concept with three heads in it. I want a story.”
http://www.nytimes.com/2010/12/05/movies/05posters.html?ref=movies
The work pictured in the article is marvelously idiosyncratic, very much a product of its time (mostly the 60s and 70s–not just a bygone era of posters, but also of filmmaking). But note the guy is 89 and has traversed MANY decades (the portfolio goes from the 40s until the 90s) of style and design technology, never losing sight of the most important thing: telling the story of the film and not how perfect Tom Cruise’s pores are.
